Welcome to Cuemái: Crafting Sustainability through Blue Agave’s second life.
- Cuemái
- Dec 3, 2024
- 2 min read
Our journey started a year and a half ago in London, a place far from Mexico. At first, it seemed odd to begin this venture outside of the very land that inspired it. But sometimes, fate has its own plans, and it was in this city that Cuemái found its first spark.
The road wasn’t easy. Being so far from the source material meant that every step was a challenge. The founder tirelessly sourced resources, finding ways to bridge the distance between two continents, working hard to connect the dots between Mexico and London.
Over time, the project evolved, but the heart of the mission remains unchanged: to address the environmental impact caused by the tequila industry in Mexico. From the very beginning, our goal has been clear: to reduce waste and create a positive impact through sustainable practices that honor both tradition and innovation. And today, that vision is growing stronger than ever.
From Blue Agave to Innovation
Cuemái isn’t just about textiles. It’s about telling a story. A story of resilience, respect for nature, and the beauty of cultural heritage. By giving blue agave waste a second life, we’re crafting a new chapter for sustainability in Mexican spirits and design.
At the core of the company lies a deep respect for people, planet, and tradition. Each decision we make stems from our belief in:

Sustainability as a Responsibility 🌿 We’re committed to creating products that protect the environment and use resources wisely. Agave waste isn’t just byproduct, it’s potential.
Cultural Preservation 🇲🇽 Inspired by Mexican heritage, we honor the stories, rituals, and beauty of the agave plant in every creation.
Innovation with Integrity 🛠️ Pioneering new methods and materials while staying true to ethical practices.
What We Stand For:
Regeneration 🌱 Turning waste into opportunity, supporting ecosystems and communities.
Collaboration 🤝 Partnering with tequila makers, scientists, and textile mills for a shared vision.
Circularity 🔄 Designing products that creates a sustainable loop that respects both nature and people.
A Journey Worth Sharing
From a research project at Central Saint Martins to the global stage. Our journey has been nothing short of extraordinary. Highlights? Showcasing at Milan Design Week, ISPO Munich, and the Future Fabrics Expo, and yes, bringing home an award from the Isola Design Awards in Dubai!
What Lies Ahead: A New Chapter Begins
Although we’ve only just begun, the response has been overwhelming, and things are looking brighter than ever. The excitement surrounding our mission is a powerful reminder that we’re on the right path. The future is full of promise, and with an unwavering commitment to innovation and sustainability, we’re ready for the incredible journey ahead.
Plans are already in motion to showcase our work on the global stage once again, with a return to Milan Design Week in the near future. This opportunity will allow us to push boundaries, challenge industry norms, and redefine what sustainability truly means.
At Cuemái, we’re not just dreaming of a better future. We’re crafting it, one innovative step at a time. Stay tuned!
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